Disclaimer: I am in no way affiliated with the Autism Speaks organization and this is for solely educational purposes.
Autism Speaks, a science and advocacy organization dedicated to furthering autism research, has always been a company that is close to my heart. My brother was diagnosed with Asperger Syndrome as a young child, and so I grew up around autism support groups and lots of individuals facing the the autism spectrum.
One of the primary ways that Autism Speaks raises money and promotes awareness is through their annual Walk Now for Autism Speaks events. Across the country, groups organize to walk for the cause, and it is all supported through volunteers, families and local businesses. I have been to numerous of these walks and I have seen the impact that they have on the community.
That being said, I was excited to focus my Design Showcase this week on a worthwhile cause. I was assigned to create a series of banner ads that a company could use to advertise their current campaign. Since many of the walks take place during the second quarter of the year, I felt that this would be a perfect opportunity to promote them.
I began by looking at the company’s current branding and color scheme, deciding that I wanted to achieve a simple style that matched the colors of the recognizable logo of the brand. Since the silhouetted puzzle piece is commonly associated with autism, I decided that I wanted to focus on that and other similar flat imagery.
Because the walk is a known annual event, I wanted the promotion line to convey a sense of establishment while also showing the organization’s devotion to progress. I decided on the tagline “10 years of progress and still moving forward.” I also decided to use a line of shoe prints as my main imagery to symbolize continuing forward while also literally referring back to the walk itself.
In making each ad, I had to adjust the recurring elements to display them in the most appealing format for each canvas size. For most of the designs, I made the logo the most prominent piece, though this approach worked better on the horizontal ads. I changed the size and arrangement of the text to effectively cover the blue space and draw the viewer’s eye across the banner. I also kept the shoes in a right-facing horizontal pattern, only changing this for the skyscraper to keep the flow with the other ads and draw the viewer down the banner.
The final part of my assignment was to make one of the ads into a changing GIF. I decided to animate the skyscraper into three panels: The blank with just the logo, the added text, and the final completed banner with the call to action.